The Language of Leaders: Reassuring the People in Times of Crisis

Perhaps the most important quality of good governance and accountability is effective communication; however, the impact of communication is amplified for the executive branch. Unique to the executive is the ability and expectation that the head of state will speak to, and on behalf of, the people. More specifically, the president has the opportunity, or perhaps burden, to address the nation and “to speak to epideictic concerns … through ceremonial speech”.

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